:--MLMU--:

Are You Turning Your Prospects Off

With This Overused Language?

1. "Awesome Opportunity"

2. "Business opportunity"

3. "I'm involved in…"

4. "I'm looking for a few key people…"

5. "I'm excited; fantastic; incredible; changed my life; etc."

6. "You're in for a treat."

7. "You'd be perfect for this."

8. "Keep an open mind."

9. "These products are revolutionary."

The Minute You Open Your Mouth, Prospects Accept Or Reject You

The actual words you use to attract prospects are critical. If you are still prospecting with the language that has been taught for the last 50+ years, you are probably causing prospects to either give you one objection after another or completely tune you out.

What happens is that when prospects hear the same old language they've heard over and over from other network marketers who have also been trying to recruit them, it triggers negative misconceptions in their minds.

In this article I'm going to teach you what NOT to say while prospecting. I'm also going to suggest some replacement language that will make you (and your offer) come across as more interesting and attractive. Ready?

1. "OPPORTUNITY"

This is probably the most overused word in network marketing. This is especially true when used as a "business opportunity." Try to never say "opportunity" again.

Instead, replace "opportunity" with these words:

"Project, proposal, enterprise, venture, proposition..."

If you would like to add the "business" word to it, try: "business project, business enterprise, business venture, etc."

2. "MEETING"

People hate going to meetings. When you invite someone to a "meeting," he/she immediately gets his/her guard up. She knows it's going to be a sales pitch.

Instead, use replacement language like this:

"A group get-together, an informal gathering, introduce you to some people..."

3. "A FEW KEY PEOPLE"

How many times have you heard that one? It's been used so often, frankly, I think it's viewed as BS.

Try this:

"One special person, someone that can meet my requirements, a business associate..."

4. "I'M INVOLVED WITH..."

Again, this is overused language that triggers negative images of network marketing in the mind of the prospect.

Instead, you might say:

"Something has been brought to my attention, crossed my path, crossed my desk..."

5. "AWESOME! FANTASTIC! EXCITED! CHANGED MY LIFE!"

Sorry, but this is hyped, pushy, aggressive overselling. When you say something is "fantastic," remember, it's YOUR opinion...not theirs. Let your prospects decide for themselves.

This is better language:

"Interesting, attractive, great potential, meaningful to me, intriguing..."

6. "GET RICH"

I hope you're not still using that one. When you tell someone that you're involved in a fantastic business opportunity and he can get rich with it, you can almost see the blood drain from his face. It sounds so phony, he can't wait to get rid of you.

It's more believable to say:

"An attractive income stream, a substantial income, leveraged income, get paid what you're worth..."

7. "YOU'D BE PERFECT FOR THIS; YOU'LL LOVE IT"

This type of assumptive language is an insult to most intelligent people. It makes prospects feel they're being manipulated. Even if they ARE perfect for network marketing, these are not the words to use to get their attention.

These words will get their attention:

"This may or may not be for you; you may already have the skills for this; this may be something you could fit into, I'm not sure..."

8. "WHAT I'D LIKE TO DO..."

Prospects don't care what YOU would like to do. They want to do what THEY would like to do.

Give them that power by saying it this way:

"With your permission...; may I make a suggestion...; if it's okay with you..."

9. "YOU'RE IN FOR A TREAT"

Yeah, right. Only your prospect can decide what a treat is. Making decisions in advance for your prospects will be viewed as pushy, aggressive selling.

You can avoid that problem with this language:

"If you're like most people, you'll appreciate this program; may I get your feedback on this; I would welcome your appraisal..."

10. "KEEP AN OPEN MIND"

I've never understood that one. How can a prospect, all of a sudden, open his or her mind? What happens is, they usually SHUT their minds because they feel they're about to be sucked into something that benefits you more than them.

Let the prospect know that they are always in control with:

"See if this meets with your approval; decide this for yourself; you get to decide if you would be comfortable with this; your objective opinion would be appreciated..."

Let's look at some examples of old, out-of-date, overused language and then, a new way.

Old Language:

"I'm involved with a fantastic business opportunity that has changed my life. I'm expanding the business and I'm looking for a few key people who want to get rich. You'd be perfect for this and what I'd like to do is invite you to a meeting to meet some awesome people. All you have to do is keep an open mind and you'll be in for an unbelievable treat."

The NEW Language of Professional Network Marketing:

"I'm working on a special business project and I need an associate or two that can meet some necessary business requirements. This may not be something that you would personally be interested in… however, my question is…would you be receptive to looking at an attractive business venture outside of what you're currently doing?"

The article above is an excerpt from the book, "The Hilton Johnson Collection."™

To Order "The Hilton Johnson Collection"™ Book, Click Here.