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The
Business Coaching 12 Month Training
Program Curriculum
Note:
All classes are supported with personal one-on-one coaching for accountability,
internalization and practice. Recordings of all classes are available
via the private Business Coaching student website area. Course
1: Prospecting Scripts
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Class
1: The Elevator Speech – Do you
know how to introduce your products, services and business
to strangers and friends without coming across as salesy? In
this class you will learn how to introduce yourself in your
warm and cold markets in such a way that people will ask you
for more information.
Class 2: The 30-Second Commercial – Once
a prospect has indicated a glimmer of interest, you’ll
learn how to give a brief description of what you have you
to offer that will peak his/her interest even more.
Class 3: “Hello, How Are You?” – How
do you strike up a conversation with a complete stranger and
steer that person to talking about your business without scaring
him away? The “Hello, How Are You?” script will solve
this problem once and for all.
Class 4: The 5-Minute Presentation – A
common mistake network marketers make is launching into a presentation
too soon. The “5-Minute Presentation” script will
allow you to summarize your entire program in five minutes or
less and get the prospect asking you for a more formal presentation
or website information. |
Course
2: “Selling By Attraction”™ Part One
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Class 1: Buffers – Do you know how to
easily diffuse sales resistance by conveying to your prospects
from the very beginning that you are not going to be pushy,
aggressive or threatening? In this class, you’ll learn
a simple way to do this so that prospects are focusing on what
you have to say rather than thinking about how they are going
to get rid of you.
Class 2: Easy Exits – You will learn
how to get more yeses to your proposal by making it easy for
your prospects to say no to you. Our graduates tell us that
the language of this approach alone is worth the entire coaching
program investment.
Class 3: The Basic Qualifying Question – You
will learn how to ask an all-powerful, single qualifying
question that will quickly reveal to you if you’re
presenting to a potential business builder or a time-wasting,
unqualified prospect…and if it’s the latter
of the two, how to gracefully make an exit.
Class 4: The Introduction Stage – You
will learn how to quickly and easily uncover your prospect’s
true financial, freedom and job motivations. Your coach will
work with you on how to customize your presentation around each
prospect based on the answers they reveal. |
Course
3: “Selling By Attraction”™ Part Two
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Class 1: The Problem Stage – You will
learn how to get prospects to open up to you and feel so comfortable
discussing their problems, needs and desires with you that
they will ask you for the solutions to their problems.
Class 2: The Solution Stage – You will
learn how to create such vivid word pictures in your prospects’ minds
that they will clearly see what their lives can be like after
you offer solutions to the needs you uncovered.
Class 3: The Demonstration Stage – You
will learn how to give a structured demonstration of your company’s
products, services business program and support system that
meets the specific needs your prospect expressed to you in
the Problem/Solution Stage of the presentation. Your coach
will help you to customize it to your company.
Class 4: The Commitment Stage – You will
learn how to present your program in such a natural, warm and
non-threatening way that you will never need to have a closing
stage to your presentation. Your prospects will close themselves. |
Course
4: The 4-Step Success Formula
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Class 1: Success Formula Overview – How
would you like to have a simple four-step language formula
that will tell you when you should and when you should not
be presenting to potential prospects? The Success Formula is
a fail-safe system for making that happen.
Class 2: Creating Interest – It would
be a mistake for you to talk about your products or business
to someone who doesn’t have any interest whatsoever.
This step will teach you how to create interest when it is
not present.
Class 3: Creative Qualifying – You do
not want to bring people into your business who are time wasters
and whiners? In this class, you’ll instantly learn if the
person you are talking to has the potential to be a leader in
your organization.
Class 4: The BQQ and Presenting – After
asking a prospect a Basic Qualifying Question, you will need
to learn how to transition into your presentation. This class
takes the guesswork out of what to say to make this process smooth
and easy. |
Course
5: Perfecting Your Demo
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Class 1: Outline of Presentation – Part
of mastering a good presentation is having a step-by-step process.
This class will teach you an 11-step presentation that will
have you giving perfect product and business presentations
every time.
Class 2: The Presentation Formula – Every
good sales presentation is based upon uncovering prospect’s
needs and problems and then offering solutions. This portion
of the training will teach you how to do that with your products
and business opportunity.
Class 3: Creating Your SBA Presentation – This
class will easily teach you how to take the benefits and features
of your products, services and business program and expla in
them in a compelling yet non-pushy or aggressive way. And the
best part: your coach will show you how to customize it to you,
your company and what you offer.
Class 4: Overcoming Objections/Visual Presentation – If
you don’t know how to respond to people when they ask questions
or respond with objections, you will eventually get frustrated
and burned out. You will learn how to eliminate objections before
they come up and how to support your presentation with powerful
support visuals. |
Course
6: Business Strategies
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Class 1: Short Course on Time Management – Time
Management doesn’t have to be elaborate or complicated.
You will learn a six-step system that is so effective, the
CEO of a large company once paid $25,000 for this time management
idea.
Class 2: Meet Your Neighbors Campaign – Did
you know you probably have thousands of gold-plated prospects
right in your own neighborhood? The problem is: how do you
approach them? This class will show you how to make it easy
and fun to build locally without rejection and without cost.
Class 3: Meet Your Business Neighbors Campaign – Small
and medium-sized business owners are ideal prospects for your
business. You’ll be delighted when you see how easy it
is to approach and attract them into your business with this
unique method of approaching and presenting.
Class 4: Neighborhood Attraction Marketing – The
best prospects you can have are the ones that come to you asking
for more information. Through community activities, volunteer
work and attraction marketing™, you’ll have endless
ready, willing and able prospects coming to you. |
Course
7: Listening, The Ulimate Skill
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Class 1: The Three Levels of Listening – What
would it do for your business if you could listen to prospects
and your organization in such a way that you heard not only
what is being said, but more importantly, what is not being
said? You’ll learn how to listen to people on three levels
and so deeply that you’ll be able to read people’s
pauses, emotional levels and energy changes and how to react
accordingly.
Class 2: What Do We Listen For? – You
will learn how to take your ego, opinions, biases and judgments
out of the equation so you can comple tely focus on the other
person, thereby building an incredibly strong bond with your
prospects, customers and organization. Your personal coach is
trained to do the same with you.
Class 3: Listening Exercises – You will
test your listening skills and evaluate their effectiveness.
Imagine what an impact you can have on your sales organization,
your potential pr ospects and even your personal life by learning
how to communicate and listen at the deepest level.
Class 4: Listening Summary – You will
learn how to listen to people with such laserfocused attention
and respect that they feel completely understood...perhaps for
the first time in their lives. |
Course
8: Overcoming Stalls and Objections
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Class 1: The Psychology of Stalls and Objections – The
starting place for overcoming objections is to first understand
what causes objections to come up in the first place. This
class will teach you the root cause of all stalls and objections.
Class 2: Eliminating Objections – More
importantly than handling objections is learning how to eliminate
them altogether. This class will teach you how to make the
first objection you hear, the last objection you’ll ever
get.
Class 3: More Objection Strategies – This
class teaches advanced objection strategies and is for the leader
who demands to be in control throughout his/her presentation.
Class 4: Overcoming Objections Exercises and Summary – You’ll
learn simple but effective exercises that you can practice with
your coach as you master the art of objection elimination. |
Course
9: New Wave Marketing
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Class 1: Direct Response and Niche Marketing – One
of the most powerful parts of the Business Coaching Program
is learning how to choose the right niche market for you and
how to reach that niche with direct response marketing. (Your
coach will help you.)
Class 2: The Law of Marketing – Every
presentation, voicemail, website, and piece of promotional
material needs to have three components of marketing that we
call the Law of Marketing. After this class, your marketing
will never look amateurish or be ineffective ever again.
Class 3: BAD and BOLD Marketing – If
you are going to separate yourself from the other 30 million
people in network marketing, you have to be dramatically different.
Here you’ll learn some very creative ways to stand out
from the crowd without being uncomfortable in the process.
Class 4: Marketing Exercises – This class
will provide you with resources for endless marketing ideas that
will transform you into a master marketer in no time. |
Course
10: Your Business Plan
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Class 1: Setting Goals – Most people
set unrealistic and unobtainable goals , so they set themselves
up for failure from the very beginning. After this class, goal
setting will never be an issue for you or for the members in
your organization whom you will coach and train on this system.
Class 2: Tracking Your Numbers – Do
you know how many prospecting calls you have to make to get
a sale or enroll someone in your business? If you don’t,
you should – it’s one of the most critical parts
to running any business. Once you start tracking the prospecting,
marketing and presentation numbers of your business, you’ll
know how to make intelligent decisions that will accelerate
the growth of your business quickly and easily.
Class 3: Daily Activity – Some activities
in a business-building day are more important than others. You
will learn what the highest income producing activities are for
you and your organization so your days are productive, not just
busy.
Class 4: Putting It All Together – The
ultimate goal of this program is for you to have a step-by-step
written business plan that takes the guesswork out of how to
build a network marketing business. This class brings all of
the other classes together and with the help of your coach, you
will create a business plan that you are comfortable working
and sticking with. |
Course
11: Being, Doing, Having
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Class1: Being – Before you can do the
things you really want to do, you have to “be” the
person you want to be. Successful people embody certain traits
that actually lead to their success. This class will teach
you what those traits are so you can be the person you truly
want to be.
Class 2: Doing – In this class, you
will learn what you need to be “doing” to manifest
the results you want to achieve. You’ll narrow a long
list down to the highest income producing activities.
Class 3: Having – This class is about
what steps you can take right now to change what you are “having.” What
you’re having has everything to do with what you are being
and doing. They are closely interrelated. Be prepared to change
some of your old habits that have held you back from being the
person you want to be and doing the things you need to do.
Class 4: The Wrap-Up – Research has shown
that happy people live longer, earn more money and are healthier.
This class will teach you the components of increasing your happiness
in combination with being the person you want to be, doing the
things you want to do and having the things you want in your
personal and business life. |
Course
12: Training Your Downline
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Class 1: Getting Started – To make a
large income in network marketing, you must have a large organization.
This means you need to duplicate your efforts. This class will
help you outline a business plan for coaching and training
your organization.
Class 2: Coaching Your Organization – In
this class you will learn how to conduct one-on-one and group
coaching with your organization. You will learn who is coachable
and who is not and how to hold your organization accountable.
Class 3: Conducting 3-Way Calls – For
you to be an effective leader you must help new recruits make
prospecting calls using effective language and prospecting skills
to get them started on the right path. You will learn the why,
when and how to supporting your organization through effective
3-way prospecting calls.
Class 4: The Buddy System and Blitz – Sometimes
it is more effective to get people to do things if they do them
with a buddy. You will learn how to train downline members to
be more effective using the buddy system and marketing blitzes
and how to train them to train their organization to do the same.
Now you have a business with momentum! |
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